Open to opportunities & collaborations • Jakarta, Indonesia

ALFARO

Finance by profession.
Builder by curiosity.

I work across finance, operations, digital growth, and creative execution. A versatile operator focused on proof of work—from corporate spreadsheets to modern websites.

Selected Work

Commercial projects, automotive social commerce, and graphic design with real outcomes.

A3Auto Logo & Identity
Automotive / Social Commerce 2025

A3Auto

Built and operated an independent used-car social commerce experiment across Instagram (@a3autoid) and TikTok. Handled vehicle photography, listings, technical customer negotiation, and sales to private and high-profile clients.

BungkusBro Beverage Menu
Graphic Design / F&B 2024

BungkusBro Beverage Menu

Comprehensive menu architecture structured across Coffee, Non-Coffee, Frappe, and Fresh Juices. Designed in signature branded forest green with clear price hierarchy to streamline peak retail ordering flow.

Filosofi Rempah Brand & Packaging Design
Brand Identity & Packaging 2024

Filosofi Rempah

Brand identity, packaging emblem, and visual asset created in 2024 upon request from former manager at PD Asli Minang (traditional spices & culinary retail). Extends earlier marketplace optimization into complete visual packaging.

Jelo Brand Identity Exploration
Brand Identity / Logo 2023

Jelo Logo Exploration

Minimalist circular emblem with organic cream wordmark set against a deep obsidian field. Designed for versatile digital avatar scaling and physical product packaging stickers.

Dobelin Protein Promotional Poster
Marketing / Promotional Poster 2024

BungkusBro — Dobelin Protein

Promotional food campaign poster ("Dobelin Protein / Just Add +25K") engineered to boost average basket size in retail F&B. Emphasizes bold price anchoring and high-contrast food presentation.

Republik Sate Gift Voucher
Voucher / Brand Collateral 2023

Republik Sate Gift Voucher

Red and black luxury gift voucher (IDR 25.000 denomination) formatted with serial tracking, security elements, and clear terms for physical customer gifting and corporate bulk programs.

+30% Visibility Boost Confidential Marketplace Client
E-Commerce / Digital Growth 2021 — 2022

Marketplace Optimization

Optimized catalog listings across Shopee and Tokopedia through structured keyword titles, promotional scheduling, and feed campaigns, achieving an estimated 30% increase in product discovery.

The Lab

Prototypes, vibe coding, and experiments built to explore interface ideas and solve real operational problems.

janejee.xyz experiment
Web / Personal Site Archived

janejee.xyz

Personal website built while learning responsive layout structures, typography hierarchy, and semantic HTML markup.

jane.layze.xyz microsite
Microsite / Storytelling Archived

jane.layze.xyz

Focused personal greeting microsite exploring narrative pacing, subtle CSS transitions, and emotional storytelling.

layze.xyz Pure HTML/CSS Architecture
Infrastructure / Hub v1.0 Live

layze.xyz Hub

A high-performance personal hub built with zero framework bloat: pure semantic HTML5, clean CSS variables, and instant load times.

About Alfaro

Finance & Operations professional with multidisciplinary execution skills.

I’m Alfaro, a Finance & Operations professional based in Jakarta. My career is built around numbers, payments, business processes, and operational problem-solving — but I’ve never stayed entirely inside finance.

Outside work, I have spent years experimenting with digital marketing, social commerce, visual design, HTML, websites, photography, and small internet projects. Some became real commercial ventures. Others simply taught me how to make ideas work.

I don’t consider myself a specialist in every single area. What I enjoy is learning enough to understand a problem, build something useful, and keep improving it.

Early Grounding: Before accounting and finance became my formal path, I spent time in retail coffee sales right after high school. Dealing directly with customers taught me how to listen, handle objections, and appreciate the commercial engine of business.

Career Timeline

Automotive Dealer & Commercial Fleet Distributor • Finance Staff
Feb 2026 — Present
Finance, Treasury, General Affairs & Commercial Vehicle Administration
  • Manage corporate vendor payments, daily treasury operations, petty cash, and physical vault reconciliations.
  • Coordinate vehicle documentation: BBN, STNK, BPKB, Form A, and E-SRUT for CKD and CBU commercial fleets.
  • Direct liaison with Korlantas, Samsat, Biro Jasa, and automotive principal manufacturers.
  • Oversee branch statutory compliance (PBB, local advertisement tax) and inter-company utility cost-sharing allocations.
FMCG Distribution • Finance Staff
Mar 2024 — Feb 2026
Supply Chain & Vendor Operations
  • Executed vendor payment workflows, invoice verification, and supplier fund approval queues.
  • Prepared weekly Excel financial summaries and optimized payment turnaround times.
Food & Beverage Retail Group • Finance Staff
Aug 2022 — Mar 2024
Multi-Outlet F&B Finance
  • Managed daily petty cash, payment schedules, and journal entries in MaiRESTO software.
Retail Spices & E-Commerce (Filosofi Rempah / PD Asli Minang) • Digital Marketing & Brand Design
2021 — 2022 & 2024
Marketplace Optimization & Packaging Identity
  • Optimized e-commerce storefronts across Shopee and Tokopedia, achieving an estimated 30% visibility boost.
  • Designed brand identity emblem and retail packaging assets for "Filosofi Rempah" upon request from former manager in 2024.

Capability Map

Area Evidence Positioning
Finance & Operations Treasury, AP, vendor payments, GA, vehicle docs, branch compliance Strong Professional
Sales & Commercial Coffee sales, automotive sales, customer inquiries and negotiation Practical Experience
Graphic Design Menu architecture, promotional posters, gift vouchers, logo explorations Applied / Intermediate
Web Building & UI HTML, CSS, UI experiments, personal sites (janejee, layze) Developing Builder
Social Commerce A3Auto Instagram/TikTok presence and verified vehicle transactions Proven Execution

Notes

Short essays on finance, operations, and learning how to build things on the internet.

September 2026 • 4 min read • #Web #Architecture

How I Built layze.xyz

Why I built a personal professional hub instead of a traditional CV, how I structured my multidisciplinary positioning, and why keeping the code simple and clean matters.

August 2026 • 5 min read • #Learning #Perspective

Learning HTML as a Finance Professional

How spreadsheets, nested financial formulas, and double-entry accounting logic unexpectedly made web layouts, CSS boxes, and DOM trees click.

July 2026 • 4 min read • #Operations #Systems

What Finance Taught Me About Building Systems

Reconciliations, audit trails, and why operational rigor creates much better digital execution and software products.

Let's talk.

I’m open to professional opportunities, project collaborations, and interesting ideas.

alfarotio77@gmail.com
Direct inbox response
linkedin.com/in/alfarotio ↗
Professional profile & verification
instagram.com/dnrit ↗
Recent photos, videos & visual stories
Jakarta, Indonesia (WIB / UTC+7)
Languages: Bahasa Indonesia (Native), English (Professional)
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